Google Explains How It Fights Fake News
As more and more people are getting digitalis-ed, the frequency of fake news is increasing on all various social media platforms. Google being a search engine has been not exempt from it. The company has taken various steps in fighting the problem — from partnering with fact-checking networks to launching the $300 million Google News Initiative.
There are three specific goals of the Google News Initiative: highlight accurate journalism while fighting misinformation, particularly during breaking news events; help news sites continue to grow from a business perspective; and create new tools to help journalists do their jobs. Google is serious about supporting these goals, too, pledging to invest $300 million over the next three years.
From years of fighting spam and users trying to trick the system into making their posts more visible, google has been constantly trying to upgrade their algorithms.
At the Munich recently Google presented a white paper explaining how it tackles fake and misleading news. These major changes came after the controversy of last elections of USA,where google was accused of supporting democrat related news by showing them on top of the search results. Also ai generated media like “deepfakes” can easily penetrate news filtering systems and have short-term but massive effect not only on certain interest groups but also on the credibility of google’s algorithm.
The latest Google News Initiative (GNI) effort aims to equip up to 4,000 reporters in Australia and New Zealand with free digital training this year, building on its mission to support local newsrooms.
John Bergin was brought in as project manager for the GNI Training Program at the Walkley Foundation for Journalism in February 2019 to spearhead the scheme. It will start to be rolled out in March.
Students, lecturers, journalists, editors and publishers are encouraged to get in touch to receive training. However, Bergin said that his team will be reaching out to news organisations, as well as colleges and universities, in New Zealand and Australia to set up training sessions in the coming months.